Fulcrum Suspensions Pty Ltd is a Brisbane-based automotive aftermarket company specialising in suspension and steering components. Founded in 1976 by now Managing Director Graham Scudamore-Smith, Fulcrum has grown from its humble beginnings as a wheel alignment workshop in Moorooka, to now offer a diverse range of suspension solutions for almost any vehicle.

Owner Graham Scudamore Smith’s vision was to create a business that would specialise exclusively in steering and suspension systems. With an involvement in sedan car racing and rallying in the 1970’s, Graham became aware of the application of polyurethane and the improvements it gained in handling, performance and durability and looked to see how a polyurethane product could be produced efficiently for normal automotive use. Graham enlisted the aid of chemists, mechanical and production engineers, and utilised his own working knowledge of suspensions to achieve a breakthrough in suspension bush technology that since 1983 has been recognised and marketed as SuperPro polyurethane bushings.

Fulcrum has grown to become a broad-based suspensions company, providing specialist retail services to customers with steering and suspension problems, operating a significant steering and suspension wholesale parts business and manufacturing SuperPro polyurethane suspension components from its Moorooka facility. Being a solutions oriented company means Fulcrum looks to improve the ride quality and handling of its customers by providing a combination of quality brands and expert technical knowledge. Fulcrum’s premium quality suspension products include TEIN high performance suspension, Bilstein, Koni, Boge, EFS, Monroe, KYB, King Springs, Polyair Springs, RAW and its own locally manufactured SuperPro polyurethane bushings. Click here for Fulcrum products page.

Today Fulcrum has employs over 100 people across 8 locations, with its head office in the original Moorooka location now occupying 4 buildings down the street, including an in-house R&D department, distribution warehouse, and SuperPro production facility. Fulcrum’s presence now extends over 6 Service Centres throughout Queensland in Capalaba, Hillcrest, Stafford, Yeerongpilly, Cairns, and Townsville, and a new distribution centre in Preston, Melbourne, as well as through a comprehensive network of Fulcrum Authorised Dealers. Fulcrum is also in over 40 countries world-wide, proudly exporting the home-grown range of SuperPro polyurethane bushings from the Brisbane factory to countries including the USA, Europe, Middle East, South Africa, New Zealand, Philippines and Japan.

SuperPro Manufacturing Facility

Innovative engineering designs to suit universal applications. Fulcrum Suspensions' polyurethane manufacturing plant is based in Moorooka, Australia and uses innovative tooling designs and Radio Frequency Identification (RFID) tracking systems to provide quality SuperPro polyurethane products. From this modern facility, SuperPro products are dispatched nationally throughout Australia and internationally to over 40 countries worldwide.

The SuperPro process

Tooling

Patterns are manufactured into aluminium from precise drawings which are generated using AutoCAD. These patterns are machined to a very high tolerance to ensure continuity in our parts.

Mould making

Polyurethane moulds are then produced from the patterns using the same high quality product we use to manufacture our parts. This process allows for both high volume products as well as specialised one-offs, at an affordable price.

Pouring

Experienced gun pourers fill the moulds as they are presented through the conveyor ovens, which hold processing temperatures to exact intolerances.

Demoulding

Parts are removed from moulds and inspected to ensure correct quality is maintained at all times. Moulds are then prepared and returned through the conveyor oven to the guns to be refilled.

Sorting

Items are hand sorted into their various part numbers and any linear flashing is removed at this point.

Lathing

To ensure critical dimensions are met, items are machined to close tolerances.

Kitting

Final components are quality inspected and assembled into packaged kits for distribution to our numerous SuperPro customers across the globe.

Distribution Centres

Fulcrum’s two warehouses are pivotal points of distribution for customers across Australia and overseas to more than 40 countries worldwide. The busy main warehouse is located in the Brisbane suburb of Moorooka at Fulcrum Suspensions’ head offices, and now a new distribution centre has also been opened in the Melbourne suburb of Preston. The new distribution centre will better service Fulcrum’s growing Victorian and South Australian trade and distributor customer base and provide better delivery times and customer service.

Sales & Export

Territory Managers

Fulcrum Suspensions’ customers benefit from face to face visits from our team of Territory Managers, who provide their clients with personalised solutions across a range of suspension and steering areas.

Internal Sales Team

Fulcrum also have an Internal Sales Team of suspension specialists who are dedicated to delivering solutions for our trade customers, by interpreting their suspension requirements and providing relevant parts and advice.

Technical Training

Fulcrum Suspensions is committed to providing customers with timely and relevant technical information. Technical presentations and training are provided to trade and retail customers by the Technical Information Co-ordinator as well as by Founder and Managing Director, Graham Scudamore-Smith, who regularly gives technical presentations both at Fulcrum’s own venues and to individual customers at various venues worldwide.

Export

Fulcrum have expanded their local experience and expertise to various other countries, with SuperPro products exported to over 40 countries worldwide. Find a SuperPro International Distributor.